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My Portfolio
My work focuses on using culture as a vessel for social change. My portfolio highlights my work with couples, families, policy, and public narrative.
Background photo is of the Tiger Leaping Gorge, one of the more memorable treks from my backpacking experiences.
 Happy Hearts Love Sharks - I started a Wedding Contest as an incentive to encourage couples-to-be and their families to go (shark) Fin Free. This stopped 80,000 bowls of shark fin from being served. This photo is of Andrew and Jenny's contest entry. |  Couples submitted photos and asked their community for votes. Couples with the most votes won a trip to swim with sharks in the Galapagos, Hawaii, or Mexico. The prize was a corporate partnership I secured with travel agencies. |  Shark fin is known as one of the "big 4 in Cantonese" cuisine, symbolizing prosperity and health. A set Cantonese banquet-style menu would traditionally include shark fin, abalone, fish maw, and sea cucumber. We invited chefs with Chinese heritage from both Western and Chinese culinary backgrounds to design a creative and delicious alternative to the traditional shark fin soup. Pictured here is Chef Montgomery Lau with his Triple Chicken Ham Stock Consommé & Drunken Chicken Rillette. |
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 We invited media, community, and wedding couples and their family to celebrate the beauty and diversity of cuisine at this public event. The campaign transformed the way our community looked at tradition, expanding its borders to allow for new and refined approaches to food and family. |  I designed media campaigns to change the narrative around the symbology of shark fin and Chinese tradition. Pictured here is Fai chun or chunlian, a decoration that is used during Chinese New Year. The text is a proverb that is a play on words: from "every year may you have prosperity" to "every year may we have more fish/sharks". The character on the bottom is Harry the Shark, who was designed by my friend Yan. |  Working with the late filmmaker of Sharkwater, Rob Stewart, and his colleague Julie Andersen, among many other conservationists and policymakers, I supported the passing of multiple conservation policies on a provincial, municipal, and state-wide level in Canada and in the US. These policies were leveraged as precedents for conservation policies in Hong Kong and China. |
 I served as a Community Consultant to one of the longest-standing Mayors of Vancouver. During this time, I was honoured to support His Honour as a speechwriter. One of the speeches I co-wrote included the official apology for racism and discrimination from the City of Vancouver to the Chinese community. I am proud to say that it received a standing ovation. |  I built a network of 50+ youth who worked together to celebrate Chinese heritage and social change called the Hua Ren Environmental Network. |
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